Rachael Zafer

Featured Work

I help individuals and organizations tell their stories, weaving their visions for social change into strong messaging and beautiful designs. My offerings include: website design, visual branding, project strategy, narrative content development, creative strategy, and custom graphics. See below for a sample of my work.

Reports

I support organizations with narrative and visual design support, providing thought partnership and strategic processes for developing programs and resources. Click on an image below to explore the reports I wrote in collaboration with the Texas After Violence Project, Unapologetically HERS, and Survived & Punished.  

click to view the report
click to view the report
click to view the report

Brand Design

Dr. G’s Lab is a consulting practice focused on trauma-informed design led by Dr. Bre Gentile. I developed a visual brand, narrative language, and a custom website that Bre could easily update and maintain.  

click on the logo above to view the website I designed for Dr. G's Lab

Brand Design

Texas After Violence Project is a public memory archive that fosters deeper understandings of the impacts of state violence. TAVP’s mission is to help build power with directly impacted communities, centering their dignity, agency, and expertise to cultivate restorative and transformative justice.

I worked with the TAVP team to develop a visual brand that included new logos and a vibrant color palette, and rebuilt TAVP’s website to reflect the new brand. 

click on the logo above to view the website I designed for the Texas After Violence Project

Brand Design

Michelle Daniel Jones is a scholar, artist, and community organizer. I collaborated with Michelle and built her a custom website with vibrant graphics that she could regularly update with her current work. 

click on the image above to view the website I designed for Michelle Daniel Jones

Project Strategy

In collaboration with Project NIA, I created the Stevie Wilson DIY Youth Arts Residency to support young artists who have been formerly incarcerated or criminalized. I designed program applications, led a selection committee of formerly incarcerated community artists, and granted funds for self-directed artist residencies. Read the summary and program reports below for more information about the project. 

click on the image above to view the summary report from December 2022
click on the image above to view the program report from April 2022

Website Design

Airea Dee Matthews, Poet Laureate of Philadelphia, is the author of Bread and Circus (2023) and Simulacra (2017). I created a website for Matthews that prominently features her forthcoming book. 

click on the image above to view the website I designed for Airea Dee Matthews

Website Design

I created the educational website for the Anguilla Prison Massacre Quilt, a collaborative project between Rachel Wallis and Mariame Kaba, created during Wallis’ 2020-2021 Project NIA Artist Residency.  

click on the image above to view the website I designed for Project NIA about the Anguilla Prison Massacre

Brand Design

Samahra and Samahra(rise) are apps for multiracial teens and parents of multiracial children. The evidence-based apps support positive, healthy, and celebrated racial identity development. I collaborated with Samahra founder Lynn VanderWielen to name the apps and develop a visual brand with custom graphics. 

Website Design

In collaboration with members of the Indiana Women’s Prison History Project, I created the website for the book, Who Would Believe a Prisoner? Indiana Women’s Carceral Institutions, 1848-1920.

click on the image above to view the website I designed for the Indiana Women's Prison History Project